Restaurant · 2024
Punkt72
A complete brand identity for a new restaurant: logo, menus, screens in the dining room and website from one design system.
- Industry
- Restaurant
- Year
- 2024
- Services
- Branding, Print, Digital signage, Website
- Website
- punkt72.ch

Starting point
Where the project started.
Punkt72 is a newly opened restaurant. At the opening there was no logo, no colours and no visual identity.
The identity had to work the same on site and online, and everything had to be ready in time for the opening.
Challenge
What needed solving.
- No logo and no design system
- Menu and prices had to be easy to understand in print and on screen
- No concept for screens in the dining room
Solution
What we built.
Branding
Logo, colours, typography and a design system for all media.
Menus and flyers in the new identity.
Digital signage
Menu displays in the dining room, quick to read and easy to update.
Website
A website based on the same design system.
Impressions
Impressions



Result
What changed.
- A consistent identity from the first day
- Guests find their way the same on the menu, the screens and the website
- All elements were ready for the opening
Services in this project: Branding and logo, Web design
AI Swiss delivered our entire brand presence, from branding to menu, flyers and digital signage all the way to the website. Everything looks modern and consistent, and fits our restaurant perfectly.
D. SevincPunkt72 GmbH · HospitalityEuroRagers
Work with us
Every project is unique, just like the solution behind it.
We listen, think along and build solutions that really fit your company. After the first call you receive a quote tailored to your project.
